Brand Name Research / Brand Testing

What is Brand Name Research and Testing?

Brand name testing and research is an important part of creating a new product or service. Selecting the right name can influence brand positioning, image, and future sales. Persuadable Research knows how to ask the right questions of your target market via focus groups and online surveys to get the results that will deliver now and in the future. Get the most out of your brand name investment by partnering with our highly professional Research Project Managers at Persuadable Research Corporation.

Purpose of Brand Name Research and Testing

Brand name testing and research is done to find the right name for the right product. The name should match the product or service. It should fit the concept. The brand name should also appeal to the target market, connect the consumer emotionally to the product and be easy to remember and pronounce. Your name should be memorable and should sound good.

Points To Keep In Mind When Creating A Brand Name

• Match the product or service / fit the concept
• Easy to pronounce
• Easy to remember
• Easy to translate / cross cultural appeal
• Stand out against competing brands
• Should be protectable

Brand Name Research And Persuadable Research

The Research Project Managers at Persuadable Research can help you find the right name for the right product by gathering hard data. With our access to worldwide sample, we can even help you find a name that will perform in other countries or cultures. No need for marketing disasters. No need to guess. Our focus groups and online surveys are customized to your exact needs. Hit the ground running with reliable research from the Persuadables.