Concept Testing

What is Concept Testing

Concept testing is the practice of using qualitative methods and quantitative methods to assess consumer response to a product proposal before the introduction of a product to the marketplace.

Purpose of Concept Testing

Concept testing helps companies determine whether or not a product will be successful in the marketplace. Through surveys, personal interviews, and focus groups, a company can collect data such as a consumer’s likelihood to purchase a given product.

Online surveys can be a powerful tool in concept testing and allowing would be consumers the chance to see exactly how a product will look in a retail environment has provided even more accurate information to researchers and their clients.

Who Can Benefit from Concept Testing

Persuadable Research Corporation Provides Valuable Information That You Can Count On

Persuadable Research provides professional design by our experienced Research Project Managers who will help you determine goals. The people who take our surveys can preview story boards, actual ads, packaging, copy, TV and radio spots, and more. Our surveys are affordable with unlimited survey questions and segments and our low project management fee includes asking all of the questions you desire to get the results you need. Contact Persuadable Research today for details on how to get started on your next research project.