Copy Testing Research

What is Copy Testing Research?

Copy testing research allows companies to measure advertising effectiveness, ad recall, and ad comprehension. Copy Testing can save an organization a significant amount of time and money by allowing them to determine the impact of a particular ad prior to a large scale launch.

Purpose of Copy Testing

Copy testing is used to define the potential of advertising to engage its target audience. Idea communication, persuasiveness of the ad copy, and brand recognition are some of the items that can be measured by copy testing. Copy testing is one part of Advertising Research.

Copy Testing Can Be Used To Evaluate:

• Internet Ads
• Print Ads
• Radio Ads
• Television Commercials

Persuadable Research Is Your Copy Testing Research Partner

We use data collection technologies for advertising copy testing research which include online surveys, and online focus groups. We offer multimedia flexibility as the people who take our surveys can preview story boards, actual ads, packaging, copy, TV and radio spots, and more. Persuadable Research is on time and on budget with the flexible deliverables. Fill out our RFP form or call us at (913) 385-1700 for details and information about our special offers.