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Online Focus Groups

With our online focus groups you can:
  • Probe deep for information.
  • Share print, audio, and video to evaluate new products and concepts.
  • Test current and proposed advertising, packaging, or websites.
  • Guide respondents in trial use of new software.
  • Evaluate online training programs.
We offer two types of online focus groups to meet your needs...

Real-Time Groups: A live, moderated online discussion, usually among 6-8 participants, lasting 90 minutes or less.

Bulletin Board Groups: An interactive online discussion, usually among 12-16 participants, lasting 3-5 days.

Our online focus groups afford greater objectivity...
In the relaxed, anonymous online environment, both Real-Time and Bulletin Board Group participants feel at ease. Compared to traditional groups, they feel more free to discuss sensitive topics and offer candid opinions.

Focus Group participant at homeParticipating from their own home or office, respondents are not intimidated by the presence of a video recorder or a one-way mirror found in traditional groups. Nor are they influenced by peer pressure or group dominance.


...with better recruiting and lower costs!
  • Without the travel requirement of traditional groups, we are able to more easily recruit respondents, including specialized and high-level individuals who would otherwise seldom volunteer.
  • We can conduct multi-city or even worldwide groups in the same day, while you observe and never leave your office.
  • There is no travel expense for participants, or you.


Our online focus group managers do it all.Executive Report
  • Write the discussion guide.
  • Screen and select focus group participants, and fulfill incentives.
  • Moderate your group session.
  • Deliver your final report fast, including script and transcript.
Online Focus Groups
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