Online Focus Groups
With our online focus groups you can probe deep for information.
Share print, audio, and video to evaluate new products and concepts,
current and proposed advertising, packaging, or websites. Even guide
respondents in trial use of new software, or evaluate online training programs.

We offer two types of online focus groups to meet your needs...

    Real-Time Groups — A live, moderated online discussion, usually
    among 6-8 participants, lasting 90 minutes or less.

    Bulletin Board Groups — An interactive online discussion, usually
    among 15-25 participants, lasting 3-5 days.

Our online focus groups afford greater objectivity...
In the relaxed, anonymous online environment, both Real-Time and Bulletin Board Group participants feel at ease. Compared to traditional groups, they feel more free to discuss sensitive topics and offer candid opinions.

Participating from their own home or office, respondents are not intimidated by the presence of a video recorder or a one-way mirror found in traditional groups. Nor are they influenced by peer pressure or group dominance.

...with better recruiting and lower costs!

• Without the travel requirement of traditional groups, we are able to
  more easily recruit respondents, including specialized and high-level
  individuals who would otherwise seldom volunteer.
  
• We can conduct multi-city or even worldwide groups in the same day,
  while you observe and never leave your office.
• There is no travel expense for participants, or you.

Our online focus group managers do it all.

• Write the discussion guide.
• Screen and select focus group
  participants, and fulfill incentives.
• Moderate your group session.
• Deliver your final report fast,
  including script and transcript.