What is an Opinion Poll?
An opinion poll involves surveying a group of people about particular issues or elections,
for example, in order to extrapolate and learn about a larger population.
Purpose of Opinion Polls
The purpose of an opinion poll is to determine the opinions of a group by conducting surveys,
focus groups, or other means of research to learn about the ideas, thoughts and beliefs of people.
This is often done to understand people’s opinions about public policy issues or elections.
Inaccuracies and Possible Bias
Wording of Questions - It has been realized that the wording of questions, the order
in which they are asked and the form of alternate answers available can influence the
results of polls.
Sampling Error - There is a level of chance and uncertainty in the sampling process.
Uncertainty is usually expressed as the margin of error.
Response bias - Respondents may not answer completely honestly for a number of reasons.
Non-response Bias - Certain people may not like to answer questions for a number
of reasons. This introduces the possibility that results could be skewed by their non-inclusion.
Let Persuadable Research Assist You with Your Next Opinion Poll
Persuadable Research has Research Project Managers that understand how to craft an Opinion Poll
that will bring the most accurate results. From appropriate wording to selecting the right sample,
Persuadable Research knows how to custom design and manage your entire survey.
Contact Persuadable Research for more information
about professional project management and
affordable market research.
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