Product Positioning

What is Product Positioning?

Product positioning is the term used for when a company builds a brand identity for a product in order to place it in a particular position in the target consumer’s mind. Often marketers use tools like perceptual mapping to show where the product stands in comparison to others in the marketplace. Product positioning is essentially part of market segmentation.

Purpose of Product Positioning

Product positioning helps companies improve marketing activities and increase sales by knowing where the product lies on the competitive landscape.

Basic Product Positioning Process

• Know the competition, which brands or products will the product compete with.
• Identify your product’s attributes like image, price, packaging, service.
• Get target market’s perceptions of products and attributes.
• Create a perceptual map and determine all competing product locations.
• Position your product among the others based on attributes and ideal vector.

Position Your Product with Confidence

Persuadable Research knows how to ask the right questions via online surveys or focus groups to gather the information you need to position or reposition your products or services. Why not discuss your next research project with one of our knowledgeable Research Project Managers today? The Persuadables are easy to reach, a breeze to work with and we are committed to your success!