Online Focus Groups

Why Use Online Focus Groups?

Our online focus groups afford greater objectivity than traditional focus group settings. In a relaxed, anonymous, online environment, focus group participants feel at ease. Compared to traditional groups, online focus groups feel free to discuss sensitive topics and offer candid opinions. Participating from their own homes or offices, respondents are not intimidated by the presence of a video recorder or a one-way mirror (found in traditional settings) nor are they influenced by peer pressure or group dominance.

Online Focus Groups Offer Better Recruiting and Lower Costs

Without the travel requirement necessary of traditional focus groups, we are able to more easily recruit respondents, including specialized and high-level individuals who would otherwise seldom volunteer. We are also able to conduct multi-city or even worldwide focus groups, in the same day, while you observe and never leave your office. There is never a travel expense for you or the participants!

Purpose of Online Focus Groups

Online focus groups allow your company to dig deeper for information, share print, audio, or video to evaluate new products and concepts, and test current and proposed advertising, packaging, or web sites.

Types of Online Focus Groups

• Real-Time Groups: A live, moderated online discussion, usually among 6-8 participants, lasting 90 minutes or less.
• Bulletin Board Groups: An interactive online discussion, usually among 12-16 participants, lasting 3-5 days.
• Customized Online Focus Groups: Tailored to meet your company’s needs!

At Persuadable Research Corporation, Our Research Project Managers Do It All!

Sit back and relax while we write the discussion guide, screen and select participants and fulfill incentives. We will moderate your group session and deliver your final report fast, including script and transcripts. Our Research Project Managers are Reliable Responsive and Rocket Powered.™ Call Today today for more information about Online Focus Groups.