Advanced Analytics - Persuadable Research Corporation

[vc_row el_class=”featured-rows”][vc_column][vc_row_inner][vc_column_inner][orane_features title=”Advanced Analytics” details=”Beyond a basic research study, Persuadable Research can provide a deeper look at the data with advanced analytics. These research tools can help uncover the specific insights you’re looking for.”][orane_single_feature title=”Key Driver Analysis” icon=”fa-key” link=”url:%2Fadvanced-analytics%2Fkey-driver-analysis%2F||”]A Key Driver Analysis helps you understand the most important factors influencing your relationship with your customer. It uncovers the key drivers of consumer behavior.[/orane_single_feature][orane_single_feature title=”Market Segmentation Study ” icon=”fa-cubes” link=”url:%2Fsegmentation-studies-cluster-analyses%2F||”]“Birds of a feather flock together.” Human beings do the same thing. By understanding the “psychographics” of category consumers, in addition to their demographics, we can help you zero in on the consumers who can have the greatest impact on your business. [/orane_single_feature][orane_single_feature title=”TURF Analysis” icon=”fa-th-list” link=”url:%2Fadvanced-analytics%2Fturf-analysis%2F||”]A TURF Analysis is a technique that allows you to determine which combination of services, benefits, flavors, product features, etc. will allow you to appeal to the greatest number of customers.[/orane_single_feature][/orane_features][orane_features title=”” details=””][orane_single_feature title=”Factor Analysis” icon=”fa-tasks” link=”url:%2Fadvanced-analytics%2Ffactor-analysis%2F%20||”]Factor Analysis is a data reduction technique. If you have a huge sample, but are trying to understand just a few variables within that sample, Factor Analysis can help “compress” the data and make it more manageable. [/orane_single_feature][orane_single_feature title=”Cluster Analysis” icon=”fa-sitemap” link=”url:%2Fsegmentation-studies-cluster-analyses%2F||”]Cluster Analysis is often used as part of a segmentation study. This is a statistical process which attempts to determine which “birds of a feather” are actually flocking together. [/orane_single_feature][orane_single_feature title=”Perceptual Map” icon=”fa-map-marker” link=”url:%2Fadvanced-analytics%2Fperceptual-map%2F||”]A Perceptual map is a visual technique that attempts to display the perceptions of consumers on different brands, relative to their competition. This helps a client’s brand understand where they are in the competitive landscape, relative to their competitors. [/orane_single_feature][/orane_features][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]